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What I Thought Of… Rimmel London Wake Me Up foundation

In my never-ending quest to find a foundation that transforms my skin from drab to fab, I thought I’d give the drug-store brands a try. If it’s good enough for Kate Moss…

Packaging: Well it’s no Chanel or YSL but then the proof is never necessarily in the packaging. The curved glass bottle is fairly ergonomically pleasing and the tangerine orange lid certainly made it easier to find again whenever it had been cast to the depths of my handbag. Definitely deducting points though for having a suction pump prone to breaking and no mechanism to push all the product to the top of the bottle (what IS that called??).

Quality: The whole idea of the foundation is that it seeks to make you look as though you’ve had 12 hours sleep in a fluffy, feather-lined cloud whilst harpists strum softly in the background (I presume). Whilst I wouldn’t go that far in terms of performance, it certainly perked up my tired, essay-ravaged skin and helped me look the right side of ‘almost awake’. It’s smooth and doesn’t settle in any pores or indentations you may have but I was fairly disappointed with just how its ‘wake me up’ technology works. Like many of the cheaper brands, it incorporates, dare I say it, glitter in to the mix. Now from a distance this does make you look glowing but close up… well, I felt a little too sparkly for my liking.

Longevity: So-so. I found that after a few hours it had started to wear off my cheeks (where I need it most) and it doesn’t mix well with oilier skin types. To be fair, all it needed was a little touch up and I was good to go again but I have used other foundations with better staying power.

Price: Extremely bank -balance friendly… thank goodness! Usually retails at £8.99 for a 30ml bottle but Boots actually have an offer online at the minute, meaning it’s now £5.99. Snap it up if you want a cheap and cheerful alternative to the higher-end products but don’t expect miracles.


Am I being a meanie/brand snob? Probably. Let me know in the comments below!


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